Editorial reaction

Blue-Planet-Earth_616Former Marvel Editor in Chief Joe Quesada and Executive Editor Tom Brevoort have each stated their dislike for the term Earth 616.

I can tell you for sure that those of us actually working on the books virtually never use the term — and I kind of wince inside whenever I hear somebody use it. It just sounds so stupid to my ear, and so counter to the kind of mindset we try to foster in regard to the stories we create and the thinking we try to employ.
— Marvel Executive Editor Tom Brevoort
I never use it, I hate the term pure and simple and agree with Tom’s assessment of it. I can’t remember ever hearing it in the office and only really see it used online for the most part. I think the term really came into vogue when the Ultimate Universe came into prominence, but in my world, the language and distinctions are simple, there is the Marvel Universe and the Ultimate Universe. Anything other than that reeks of all that DC Earth 1, Earth 2, Earth Prime stuff which I’ve never really taken to, but then again, I got into DC when they got rid of all that stuff so it was from and for a different era than my own.
— Marvel Editor-in-Chief Joe Quesada